“If not now, then when? I had no job, nowhere to stay but I had to try. Even if I failed, I would have the peace of mind that at least I tried. I would have always wondered, what if?”
From the rise of Impossible Foods to McDonalds announcing their McPlant menu, plant-based food has undeniably taken the market by storm. Beyond the mainstreaming of veganism, fast-forward to 2021, a global crisis and global lockdowns drove consumers to reassess what they eat and their impact on the planet.
Riding this wave is Clara Foods (www.clarafoods.com), a Silicon Valley venture-backed company making animal protein without the animals. Led by Arturo Elizondo, Clara Foods is disrupting food technology, developing performance protein products and making the world’s first animal free egg white protein. Using advanced fermentation to brew protein that is cleaner, greener and kinder to our environment today, this week, we take a personal deep dive with the man behind the vision of eggs without chickens.
👊🏻 5 THINGS YOU’LL LEARN:
– How an underdog emerged to challenge global insurance players
– The opportunity for digitization in insurtech
– How to actually expand into new markets
– The sacrifice of a founder
– The toll on personal relationships
– Building for the long run
ABOUT ARTURO ELIZONDO
Arturo is the founder and CEO of biotech food company, Clara Foods, based in Silicon Valley that has raised over $50M in funding and makes real animal protein without the use of a single animal – starting with the world’s first chickenless egg proteins. Prior to founding Clara in 2014, Arturo served under Supreme Court Justice Sonia Sotomayor and worked for the U.S. Department of Agriculture and Credit Suisse. He has been named to Forbes 30 Under 30, the 2019 Person of the Year by the National Hispanic Institute, and one of 10 Latinos who inspire the United States by BBC World News. Arturo hails from Laredo, Texas, and grew up living on both sides of the US-Mexico border. He holds a degree in Government & Comparative Politics from Harvard University.