getting users hooked & regaining control of our own attention

You’re holding yourself back and don’t even know it.

A ping on your phone takes you out of a conversation with a friend. At the office, a colleague interrupts your work on a project. At home, screens intrude on time with your partner.

Your goals don’t get done and it feels like someone (or something) is constantly pulling you away from what you really want to do.

Why does it seem we’re no longer in control of our attention or our lives?

How different would your life be if you were “indistractable”?

In today’s conversation, I sit down with WSJ Best-Selling Author, investor & legend Nir Eyal who shatters the narrative that the problem is our gadgets, but a symptom of a deeper dysfunction, as he examines in his book ‘Indistractable’. *Timely as we have TikTok CEO in DC testifying today!

We also discuss his earlier book ‘Hooked’, what it takes to build habit-forming products, where your users come back again and again without maxing out that ad spend!

You don’t want to miss this.


ABOUT NIR

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. 

The Globe and Mail called Indistractable, “the best business book of 2019.”In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.Nir attended The Stanford Graduate School of Business and Emory University.